The Ultimate Guide to Exploring Volkswagen in Italy: All You Need to Know!

Welcome to the Ultimate Guide to Exploring Volkswagen in Italy! If you are a Volkswagen enthusiast and planning your next vacation, then there is no better place than Italy to experience the beauty of this iconic German car. Italy is known for its breathtaking landscapes, charming villages, and mouth-watering cuisine. Combining all of that with the perfect driving experience can make for an unforgettable trip.

Volkswagen in Italy

But before you hit the road, there are some important things you need to know. In this comprehensive guide, we will take you through the best places to explore in Italy with your Volkswagen, provide tips on renting a car in Italy, and offer essential information on Italian driving rules and regulations. So, buckle up and get ready to discover the ultimate Volkswagen experience in Italy!

The Fascinating History of Volkswagen in Italy

Volkswagen has a prominent presence in Italy, with its long-lasting traditions and reputation for high-quality cars that have been favored by drivers around the world. Here’s a brief story of Volkswagen in Italy- the cars that created a legend.

Early Beginnings

Volkswagen began its Italian journey in the 1950s, when the car industry was growing at a rapid pace. Despite initial resistance from Italian car manufacturers, Volkswagen quickly won the hearts of car enthusiasts and became a household name. The Beetle, fondly known as Maggiolino in the country, was one of the first Volkswagen cars that arrived in Italy. With its iconic shape and powerful engine, the Beetle was an instant hit among the population, who were in need of affordable and reliable transportation. It eventually became one of the most popular cars in Italy and helped establish Volkswagen as a leading brand.

Production in Italy

Volkswagen officially began producing cars in Italy in the 1970s, which allowed the company to expand the reach of its popular car models across the globe. The production of Volkswagen cars in Italy has been a collaboration between the German company and local manufacturers, which has led to the establishment of several factories over the years. One of the most prominent Volkswagen manufacturing sites in Italy is located in the north-eastern region of the country, which is responsible for the production of vehicles sold across Europe. Additionally, Volkswagen has established research centers and training facilities in the country.

Cultural Impact

Volkswagen’s impact on Italian culture cannot be understated. The company has influenced the fashion industry, with its designs inspiring clothing collections, and the media, with its cars becoming iconic in popular movies and music videos. The VW Beetle has been featured in classic Italian movies and has become a symbol of style and individuality. Furthermore, the famous VW camper/van has become a cultural icon among Italian surfers and travelers, who have used it for generations as they explored the country’s scenic coast, rivers, and mountains. Volkswagen has successfully built a community of loyal customers and fans in Italy who identify with the brand and its values.

The Future of Volkswagen in Italy

Volkswagen has a bright future in Italy, with its recent focus on electric cars and cutting-edge technology. The company aims to position itself as a leader in sustainable and environmentally-friendly cars, by committing to reducing its carbon emissions and developing new electric vehicles. Volkswagen’s growth in Italy and other countries could be accelerated by governmental policies designed to promote cleaner transportation, such as subsidies for the purchase of electric cars. Moreover, Volkswagen has invested in the development of autonomous and connected driving technologies, which could transform the automobile industry in the near future.

In conclusion, Volkswagen has become a household name in Italy, with its brand being synonymous with reliability, innovation, and style. The company’s history in the country, dating back several decades, is a testament to its success and its ability to adapt to changing consumer preferences and market trends. Volkswagen’s future in Italy and beyond looks promising, as the company continues to evolve and innovate, and this promises to be an exciting time for Italian Volkswagen enthusiasts.

The Most Popular Volkswagen Models in Italy

Italy has always been known for its love of sleek cars, and Volkswagen has been a crowd favorite in the country for many years now. The German automaker has made its mark with its range of models that are popular with Italian drivers. Let’s take a closer look at the top three Volkswagen models that have been the most popular in Italy.


The Volkswagen Golf has been a favorite among Italian drivers for years. This sleek and stylish hatchback is the perfect car for those who prioritize comfort, style, and performance. Its compact design makes it easy to maneuver in the city, while its spacious interior provides comfortable seating for up to five passengers. The Golf has everything you need in a car, including advanced safety features, a high-tech infotainment system, and superior handling on the road. It is an ideal car for those who want to combine practicality with style.


The Volkswagen Polo is another popular model in Italy. This affordable and fuel-efficient car is perfect for city driving, making it a preferred choice for young drivers and families alike. The Polo is known for its responsive handling, which makes it an ideal car for winding roads and narrow streets. The car features an impressive fuel economy, making it an economical choice for people looking for a budget-friendly option. The Polo’s comfort, durability, and style have made it a favorite among Italian drivers for years.


The Volkswagen Tiguan is a crossover SUV that has become increasingly popular in Italy. This spacious and versatile car is perfect for families who prioritize comfort and functionality. The Tiguan can comfortably accommodate up to seven passengers and comes with a range of features that make it perfect for long family trips. It has plenty of room for luggage and other baggage, making it a perfect choice for those who want to stay organized on the road. The Tiguan’s advanced technology features, including its infotainment system and driver assistance programs, make it an extremely comfortable and sophisticated car to drive.

In conclusion, Volkswagen has established itself as a trusted and popular brand in Italy. The Golf, Polo, and Tiguan have become household names in the country, and their popularity shows no signs of waning. Each model offers unique features and benefits, making them ideal for different types of drivers. Whether you are looking for a stylish and practical hatchback, a fuel-efficient city car, or a spacious family SUV, Volkswagen has a car that will suit your needs.

Volkswagen’s Environmental Initiatives in Italy

Volkswagen, a company known for its automobiles, has recognized the detrimental effects of human activities on the environment. Thus, it has made a significant effort to minimize its carbon footprint by implementing various environmental initiatives in Italy.

Electric Vehicles

Volkswagen aims to reduce the amount of harmful emissions produced by automobiles. One way the company has addressed this issue is by introducing electric vehicles in Italy. The company’s electric vehicles include the e-Golf and the ID.3. These vehicles have significant advantages over the traditional gasoline-powered cars, such as zero tailpipe emissions and a reduction in carbon dioxide and other harmful pollutants.

Volkswagen has created a charging network across Italy to increase the accessibility and convenience of these electric vehicles. The charging network includes over 470 fast-charging stations and has a power output ranging from 50 kW to 150 kW. These charging stations are strategically placed in various locations to enable drivers to make long journeys while using electric vehicles.

The introduction of electric vehicles in Italy not only reduces emissions but also increases awareness among the people regarding the significance of sustainable transportation.

Cleaner Manufacturing

The manufacturing process is a significant contributor to carbon emissions worldwide. Volkswagen recognized this fact and implemented various measures to minimize its carbon footprint in its Italian factories.

One significant effort by Volkswagen was shifting its energy consumption to renewable sources. The company’s factory in Pomigliano d’Arco, Italy, adopted a significant renewable energy project: a solar panel system capable of producing up to 6.1 MW of power. This project has enabled the factory to reduce its annual CO2 emissions by approximately 4,000 tons. Additionally, Volkswagen’s factories in Italy have implemented measures to reduce energy consumption, further emphasizing the importance of efficiency and sustainability in the manufacturing process.

Campaigns and Partnerships

Volkswagen believes that its efforts towards the environment will have more noticeable results if the initiative is a collective effort. Therefore, the company partnered with various organizations in Italy to promote sustainability and increase awareness about environmental issues.

One notable organization that Volkswagen partnered with is Legambiente. Legambiente is a national environmental association in Italy that aims to safeguard the environment and nature. Volkswagen and Legambiente co-created campaigns that encourage the adoption of sustainable transportation and related practices. Through this partnership, the two organizations launched the Environmental Mobility Observatory. The goal of the Environmental Mobility Observatory is to gather data and promote sustainable transportation practices in Italy.

Volkswagen’s partnership with Legambiente is one of the many initiatives the company has to promote environmental awareness. The company also works with other organizations like the World Wildlife Fund (WWF) and EcoDrive, showing its commitment to sustainable development.

In conclusion, Volkswagen has implemented an array of environmental initiatives in Italy, emphasizing the importance of sustainability. The company’s initiatives include the introduction of electric vehicles, cleaner manufacturing, and partnerships with various organizations to encourage sustainable and environmentally friendly practices. Volkswagen aims to make a significant contribution to curb the negative impacts of human activities on the environment.

Volkswagen’s Presence in Italian Motorsports

Volkswagen has always been associated with high-performance vehicles and cutting-edge technology. As a company that has been involved in the automotive industry for more than eight decades, Volkswagen has made a significant impact on the motorsports scene worldwide.

Participation in Rallying

One of the most popular motorsports in Italy is rallying, and Volkswagen has made a significant impact in this competition. Over the years, Volkswagen has achieved several victories in Italian rallying and has established a strong presence in this sport. One of the most notable victories of Volkswagen in Italian rallying was in 2014, where Sebastien Ogier won the Rally d’Italia Sardegna.

Volkswagen has also participated in the Italian Rally Championship, which is considered one of the most prestigious competitions in the country. The company’s Polo R WRC is a popular choice among Italian rally drivers who are competing in this championship.

Touring Car Racing

Volkswagen has also been actively involved in touring car racing competitions in Italy. This includes the popular Touring Car Racing (TCR) International Series. The TCR International Series features touring car championships from all over the world, including Italy. Volkswagen’s Golf GTI TCR is one of the most successful cars in the competition, providing drivers with speed and precision that is essential in touring car racing.

In 2017, Volkswagen won the TCR team championship in Italy and several individual driver titles, solidifying the brand’s reputation in the Italian touring car racing scene. This success has also helped Volkswagen reach a wider audience in Italy, further promoting the company’s high-performance vehicles and state-of-the-art technology.

Formula 3

Volkswagen’s engines are commonly used in Formula 3 racing in Italy. This further establishes the company’s reputation in the country’s motorsports scene. The Formula 3 racing series is a breeding ground for future Formula One drivers and is considered one of the most competitive motorsports in Italy. Volkswagen engines have been powering the cars of some of the most successful drivers in the competition, including Raffaele Marciello and Antonio Giovinazzi.

Formula 3 racing requires precision and accuracy, and Volkswagen’s involvement in this competition is a testament to the company’s commitment to providing high-quality engines and innovative technology. As more drivers and teams look for competitive advantages in the Formula 3 race series, Volkswagen’s contributions will continue to be a significant factor in the competition’s success.

In conclusion, Volkswagen’s presence in Italian motorsports has been significant over the years, across various racing competitions. The company’s commitment to innovation and high-performance technology has made it a popular choice among Italian motorsport enthusiasts and drivers. With Volkswagen’s continued involvement in rallying, touring car racing, and Formula 3, it’s evident that the company’s presence in Italy’s motorsports scene will continue to grow.

The Future of Volkswagen in Italy

Volkswagen, which is known globally for its quality cars, has been operating in Italy for several years. The company has a strong foothold in the region and is committed to expanding its reach in the country. As the world moves towards a more sustainable future, Volkswagen has also made several plans to keep up with the changing preferences of Italian consumers and to ensure that it stays ahead of its competitors. In this article, we will discuss the future of Volkswagen in Italy and the steps it is taking to be successful in the region.

Electric and Hybrid Vehicles

One of the significant features of Volkswagen’s plan for the future of the company in Italy is the introduction of more electric and hybrid models. Italy, like other European countries, has been moving towards eco-friendly vehicles to reduce its carbon footprint and ensure that its air quality is improved. Volkswagen has caught up to this trend by announcing that it will focus more on electric cars in the future, to satisfy the growing demand in Italy. The company has already introduced some of its electrified models in the country, and it is likely to bring in more models in the future to meet the increasing demand for green vehicles.

Digitalization and Connectivity

The world is continually evolving, and technology is playing an increasingly vital role in everybody’s lives. This trend is not different in the automotive world. Volkswagen has realized that in today’s world, customers concern themselves with more than just the driving experience; they require cars that are more connected, convenient, and that simplify their lives. In Italy, Volkswagen is creating digital services that will allow drivers to control their car with their smartphone, enabling them to lock or unlock the car, turn on the heating or cooling system, and even track their vehicle’s location. By prioritizing digitalization and connectivity, the company is focused on meeting the expectations of modern Italian drivers.

Sustainability and Social Responsibility

Volkswagen understands that the Italian market places a high value on sustainability and social responsibility. In response to this, the company will continue to prioritize these values in all its operations and partnerships in Italy. Volkswagen has already been implementing several sustainability projects in Italy, including working with local communities to improve air quality and promoting carbon-neutral energy sources. Furthermore, the company is committed to supporting social responsibility programs such as health and safety initiatives and educational programs for the younger generation. By prioritizing sustainability and social responsibility, Volkswagen is ensuring that it continues to maintain its positive reputation in Italy.


In conclusion, Volkswagen is taking several steps to secure its future in Italy and remain a top car brand in the country. By introducing more electric and hybrid vehicles and advancing its digitalization and connectivity features, the company is positioning itself to satisfy the emerging needs of Italian drivers. Additionally, Volkswagen’s focus on sustainability and social responsibility ensures that the company remains committed to being a responsible corporate citizen. With these strategies in place, Volkswagen is poised to have a prosperous future in Italy.

Closing Thoughts

We hope that this ultimate guide has provided you with all the information you need to make the most of your Volkswagen adventure in Italy. With so many stunning destinations and amazing experiences waiting for you, we’re sure you’re going to have a wonderful time exploring this beautiful country in style.

Thank you for taking the time to read our guide, and please do come back and visit us again soon for more travel tips and inspiration. Buon viaggio! (That’s “happy travels” in Italian!)


1. Can I rent a Volkswagen in Italy?

Absolutely! There are many car rental companies in Italy that offer Volkswagen vehicles for hire, including major brands like Hertz and Europcar.

2. Do I need a special license to drive a Volkswagen in Italy?

No. As long as you hold a valid driver’s license from your home country, you are legally allowed to drive in Italy.

3. Are there any tolls or road taxes I need to pay?

Yes, there are tolls on many of Italy’s highways and major roads. Make sure you have some cash or a credit card on hand to pay these fees. You may also need to purchase a road tax sticker (known as a “vignette”) for some areas.

4. What’s the speed limit in Italy?

The speed limit varies depending on the type of road and the location. In general, it’s 50 km/h in urban areas, 90 km/h on local roads, and 130 km/h on highways.

5. Can I drive my Volkswagen in major Italian cities like Rome and Florence?

Yes, but be aware that many of the historic centers of these cities are restricted to traffic. Make sure to check in advance for any limited traffic zones or other restrictions.

6. What should I do if I have an accident or breakdown?

If you have an accident, call the police and your rental car company’s emergency number immediately. If you have a breakdown, contact your rental car company’s customer support line for assistance.

7. Are there any parking restrictions I need to be aware of?

Yes, parking can be difficult in many Italian cities. Look for designated parking areas or pay for parking in a garage. Avoid parking in restricted zones or on sidewalks, as you may be fined or even towed.

8. Do I need to speak Italian to drive in Italy?

Not necessarily, but it’s a good idea to learn some basic phrases to help you communicate with locals or ask for directions.

9. What should I know about Italian driving habits?

Italian drivers can be aggressive and fast-paced, so be prepared to adapt to the local driving style. Stay alert, be patient, and always follow traffic laws and regulations.

10. What’s the best time of year to explore Volkswagen in Italy?

Italy is a great destination year-round, but spring and fall offer milder temperatures, fewer crowds, and beautiful scenery. July and August are peak tourist season, so be prepared for larger crowds and higher prices.