Unleashing the Power of the Subaru: Understanding the Brand’s Japanese Roots

Hey there! Are you one of the many Subie fans out there who loves the unique performance and style of these vehicles? Are you curious about the history and roots of the popular Subaru brand? If so, you’ve come to the right place. Today, we’ll be diving into the rich Japanese heritage behind this iconic car brand, exploring its origins, growth, and what sets it apart from the rest of the pack.

Unleashing the Power of the Subaru: Understanding the Brand's Japanese Roots

From its humble beginnings as a small aircraft company in the 1910s, Subaru has come a long way. Today, it’s an international icon known for its sporty cars, reliable performance, and innovative features. But what really sets Subaru apart is its strong connection to its Japanese roots. From the design and engineering process to the company culture and values, Subaru’s heritage is a fundamental part of what makes it such a beloved brand.

The History of Subaru: From a Japanese Aircraft Manufacturer to a Trusted Car Brand

Origins of Subaru

Subaru, a Japanese car brand, can trace its origins back to 1917 when it was founded as an aircraft manufacturing company called Nakajima Aircraft Company Ltd. In its early years, the company focused solely on producing aircraft for the Japanese military.

However, in the post-World War II era, there was a shift in demand from aircraft to automobiles in Japan. As a result, Nakajima Aircraft Company Ltd. saw an opportunity to diversify its offerings. After several failed attempts, the company finally produced its first car in 1953, the Subaru 1500.

Introduction to the US Market

In 1968, Subaru made its first appearance in the US market with the introduction of the Subaru 360. This car gained popularity due to its unique styling and small size. Despite the initial success, the car was not without its problems, including concerns over safety and reliability.

However, the brand continued to gain traction in the US in the following years with improvements to the car’s design and technology. The introduction of the all-wheel drive system in the 1970s further solidified Subaru’s commitment to safety and innovation.

Becoming a Trusted Brand

Over the past few decades, Subaru has worked hard to establish itself as a trusted car brand in the US market. One key factor contributing to the brand’s popularity has been its focus on safety and reliability.

Subaru vehicles consistently receive high safety ratings and are equipped with advanced safety features, such as EyeSight, a driver-assist system, that have helped reduce the number of accidents on the road. Additionally, all Subaru models are equipped with all-wheel drive as standard, making them ideal for navigating difficult road conditions.

Furthermore, Subaru’s commitment to the environment has also contributed to its popularity. The brand’s cars are known for being fuel-efficient and having lower emissions, making them a greener choice for consumers.

Due to these factors and more, Subaru has developed a loyal following of drivers who trust the brand for their safety, reliability, and commitment to innovation.

In conclusion, Subaru’s journey from an aircraft manufacturer to a trusted car brand has been a long and successful one. Despite early struggles, the brand has remained committed to innovation and safety, making it a popular choice among drivers in the US and beyond today.

The Subaru Lineup: A Range of Cars and SUVs for Different Lifestyles

Subaru is a Japanese automaker that produces a range of vehicles to suit different lifestyles. Whether you are looking for a compact car, SUV, or performance-oriented vehicle, Subaru has a model for you. Read on to learn more about the Subaru lineup.

Subaru Impreza

The Subaru Impreza is a compact car that is available in both sedan and hatchback styles. It offers excellent safety features and standard all-wheel drive, which makes it a popular choice among buyers who prioritize safety and handling. The Impreza is powered by a 2.0-liter four-cylinder engine that produces 152 horsepower and is paired with either a continuously variable automatic transmission or a five-speed manual. According to the EPA, the Impreza returns 28 mpg in the city and 36 mpg on the highway, which makes it one of the most fuel-efficient all-wheel-drive cars on the market.

The Impreza has a spacious interior and comes with a standard 6.5-inch infotainment touchscreen with Android Auto and Apple CarPlay integration. It also offers a range of advanced safety features, including forward-collision warning, automatic emergency braking, lane-departure warning, and adaptive cruise control.

Subaru Outback

The Subaru Outback is a popular SUV that is known for its ruggedness and all-wheel drive. It was designed to appeal to outdoor enthusiasts and families alike, and is one of the most versatile vehicles in the Subaru lineup. It boasts a spacious interior with plenty of room for passengers and cargo, and comes with a host of advanced safety features like those found in the Impreza.

Under the hood, the Outback is powered by a 2.5-liter four-cylinder engine that produces 182 horsepower, or a 2.4-liter turbocharged four-cylinder that makes 260 horsepower. Both engines come with a continuously variable automatic transmission and all-wheel drive. The Outback returns an impressive 26 mpg in the city and 33 mpg on the highway with the 2.5-liter engine, and 23 mpg in the city and 30 mpg on the highway with the turbocharged engine.

Subaru WRX and WRX STI

The Subaru WRX and WRX STI are performance-oriented versions of the Impreza with turbocharged engines and sport-tuned suspensions. They are popular among driving enthusiasts and rally car fans, and have a reputation for delivering thrilling performance and handling. The WRX and WRX STI are both powered by a 2.0-liter turbocharged four-cylinder engine that produces 268 horsepower and 310 horsepower, respectively. They come with a six-speed manual transmission as standard, and offer all-wheel drive for maximum traction and handling.

The WRX and WRX STI have a sporty design with aggressive styling cues and are available in several trims. They come with a range of performance-oriented features, including sport-tuned suspensions, performance brakes, and limited-slip differentials. Inside, they offer a range of infotainment features, including an 8-inch touchscreen, Android Auto and Apple CarPlay integration, and a premium sound system.

Overall, the Subaru lineup offers a range of vehicles to suit different lifestyles and needs. Whether you are looking for a compact car, SUV, or performance-oriented vehicle, Subaru has a model that will fit the bill. With their excellent safety features, all-wheel drive, and advanced technology, Subaru vehicles are a smart choice for buyers who prioritize safety, performance, and versatility.

The Subaru Difference: Safety, Reliability, and All-Wheel Drive Technology

Subaru is a Japanese automotive brand that has gained a loyal following around the world thanks to its high-quality vehicles and innovative technology. Among the many factors that make Subaru stand out, three elements stand out: safety, reliability, and all-wheel drive technology.

Safety Features

Subaru has always prioritized safety, making it a top concern for its engineers and designers. The company has developed advanced safety technologies that help prevent accidents and protect passengers in case of a collision.

One such technology is EyeSight Driver Assist, which uses a series of cameras and sensors to monitor the road ahead and warn the driver of potential hazards. This includes advanced features such as pre-collision braking and lane departure warning. With EyeSight, Subaru vehicles are equipped to take proactive measures to keep drivers safe.

Another safety enhancement is the STARLINK Safety and Security system, which provides critical emergency services, diagnostics, and vehicle monitoring. This includes automatic collision notification, remote lock/unlock, stolen vehicle immobilization, and emergency roadside assistance. With these features, Subaru vehicles offer peace of mind for drivers and passengers at all times.


Subaru’s commitment to reliability has earned it a reputation for longevity and dependability. Subaru vehicles are built to last, with high-quality materials, meticulous engineering, and rigorous testing. This means that many Subaru cars and SUVs can easily last 200,000 miles or more, provided they are properly maintained.

In fact, Subaru consistently ranks among the top automotive brands for reliability, according to respected industry studies such as J.D. Power and Consumer Reports. This is a testament to the company’s dedication to quality and its ability to deliver long-lasting vehicles.

All-Wheel Drive Technology

Every Subaru vehicle comes with all-wheel drive technology, which provides better traction and handling in all driving conditions. This means that Subaru cars and SUVs are ideally suited for drivers who face harsh winters, rough terrain, or other challenging environments.

With all-wheel drive, power is distributed to all four wheels, providing better grip and stability on the road. This not only enhances safety but also improves overall performance. Whether driving on a wet or slippery surface, or tackling a steep hill, Subaru vehicles offer enhanced confidence and control behind the wheel.

Subaru’s all-wheel drive technology is also incredibly versatile, capable of adapting to different terrain and driving styles. This means that drivers can enjoy the benefits of all-wheel drive without sacrificing comfort or convenience.

In conclusion, Subaru is a unique automotive brand that stands out thanks to its safety features, reliability, and all-wheel drive technology. Whether you’re commuting to work, heading out on a family road trip, or exploring the great outdoors, a Subaru vehicle offers peace of mind, dependability, and performance.

Subaru Community: Owners and Enthusiasts Who Love Their Subarus

The Subaru brand has always been known for its all-wheel-drive system, reliability, and performance. That’s why it’s no surprise that Subaru has a large community of passionate owners and enthusiasts who love their cars. Subaru has a loyal following that transcends beyond just the car itself. It’s a lifestyle and a sense of belonging to a group of individuals who share the same passion.

Subaru Owners Clubs and Events

Subaru owners enjoy having the opportunity to connect with other like-minded individuals and share their love for the brand. Subaru owners clubs and events are a great way for them to do so. These events are organized by Subaru owners and can include anything from car shows to off-road excursions. Subaru events are not only a great way to meet other Subaru owners, but they are also a great way to showcase your car and get involved in the community. You can attend various Subaru events, such as the Subaru Tecnica International (STI) owners’ club, Subaru meets, and Subaru festival.

Subaru’s Love Promise

Subaru is not only a brand that produces reliable and performance-oriented cars, but it also takes its role as a corporate citizen seriously. Subaru’s Love Promise is an initiative that reflects the brand’s commitment to making a positive impact on the world. The Love Promise includes partnering with various charitable organizations and giving back to local communities.

Subaru’s partnership with the National Park Foundation (NPF) is one such example. Subaru has donated over $35 million to NPF, which goes to support educational programs and activities that promote environmental conservation and sustainability. Subaru is also committed to creating a zero-landfill factory by 2020. They have already achieved that goal at three of their factories in the United States, making Subaru one of the greenest automakers in the world.

Subaru’s Brand Loyalty

Subaru’s dedication to making reliable, performance-oriented, and safe cars has resulted in an incredibly loyal following. According to a recent survey, over 96% of Subaru drivers would purchase another Subaru in the future. This is a testament to Subaru’s commitment to customer satisfaction and the quality of their product.

Subaru owners are also known for their long-term ownership of their cars. The Subaru brand is famous for its longevity and how its cars can be driven for well over 200,000 miles. It’s no wonder that Subaru has been the go-to car for families who want a reliable and safe car, outdoorsy individuals who want something that can handle rough terrains, and car enthusiasts who want a performance vehicle that is not only fun to drive, but also practical for everyday use.


The Subaru brand has always had a unique appeal to a wide variety of individuals, from car enthusiasts to families. Their cars are known for their reliability, durability, performance, and safety. As a result, Subaru has created a community of passionate owners and enthusiasts who love their cars and want to connect with like-minded individuals. Subaru’s Love Promise initiative and commitment to sustainability further solidify the brand’s position as one that cares about its customers and the world we live in.

Thank You for Joining Our Journey Through Subaru’s Japanese Roots

We hope you enjoyed learning about the origins of the Subaru brand and how its Japanese heritage has influenced its iconic designs and innovative technologies. By exploring the brand’s deep connection to nature, attention to detail, and commitment to excellence, we can see why Subaru has become synonymous with quality and reliability in the automotive world.

As you continue to explore the world of Subaru, we invite you back to our website for more articles and insights into this legendary brand’s past, present, and future. Whether you’re a longtime Subaru fan or just discovering the thrill of driving a Subaru, we thank you for joining us on this journey and look forward to sharing more stories and experiences with you soon.


1. What does the word “Subaru” mean?

The word “Subaru” is the Japanese name for the Pleiades star cluster. In Japan, these stars are also known as the Seven Sisters, and have been a source of inspiration for art, literature, and culture for centuries.

2. When was Subaru founded?

Subaru was founded in 1953 by a group of Japanese companies, led by Fuji Heavy Industries. The company’s first car was the Subaru 1500, which was introduced in 1954.

3. What sets Subaru apart from other car brands?

Subaru is known for its unique Symmetrical All-Wheel Drive system, which provides exceptional handling and control in all kinds of weather and driving conditions. Subaru vehicles are also renowned for their reliability, safety, and longevity.

4. Does Subaru have any environmentally-friendly initiatives?

Yes, Subaru is committed to protecting the environment and has implemented several initiatives to reduce its carbon footprint. These include using eco-friendly production methods, introducing hybrid and electric vehicles, and supporting reforestation efforts around the world.

5. How has Subaru’s focus on safety evolved over time?

Since the 1960s, Subaru has been a leader in automotive safety, with features such as front-seat belts and four-wheel disc brakes becoming standard on its vehicles. In recent years, Subaru has continued to innovate with advanced safety technologies like EyeSight Driver Assist, which uses cameras and sensors to detect potential hazards and alert the driver.

6. What is Subaru’s connection to outdoor recreation?

Subaru has a long history of supporting outdoor activities, such as skiing, hiking, and camping. The company’s vehicles are designed with features that make them ideal for outdoor adventures, such as roof rails and durable off-road capabilities.

7. How does Subaru give back to the community?

Subaru is committed to giving back to the community through initiatives such as the Subaru Love Promise, which supports causes like education, animal welfare, and the environment. The company also encourages its employees to volunteer their time and resources to local charities and causes.

8. What is Subaru’s most popular model?

The Subaru Outback is one of the brand’s most popular models, thanks to its versatile nature and off-road capabilities. Other popular models include the Forester, Impreza, and Crosstrek.

9. How can I find a local Subaru dealership?

You can find a local Subaru dealership by visiting the Subaru website and using the “Find a Retailer” feature. Simply enter your zip code or city and state to find the nearest dealership.

10. Is it difficult to maintain a Subaru vehicle?

No, Subaru vehicles are known for their reliability and low maintenance costs. Regular maintenance, such as oil changes and tire rotations, will help keep your Subaru running smoothly for years to come.