Does Toyota Own Subaru? The Surprising Truth Revealed!

Hey there, car enthusiasts! Welcome to another interesting article where we explore the world of cars and the stories behind them. Today, we will be discussing something that might have popped up in your mind while browsing through the specifications of your favorite cars. Does Toyota own Subaru? Well, the answer might not be as simple as you think, and we are here to reveal the surprising truth behind it all.

Subaru Toyota merger

Toyota and Subaru are two major automobile manufacturers that have left their mark in the industry with their advanced technologies and remarkable designs. The possibility of a partnership or merger seemed obvious, and rumors started to spread. The question that kept everyone guessing was: is it true? Without further ado, let’s dive in and uncover the hidden details behind these famous car brands.

Do Toyota Own Subaru?

Many people wonder if Toyota owns Subaru, given the strong partnership between the two brands. To clarify, Toyota owns a significant stake in Fuji Heavy Industries (FHI), the parent company of Subaru, but Subaru is still an independent brand with its own management team and board of directors.

Toyota’s Investment in Subaru

In 2005, Toyota bought 8.7% of FHI, the parent company of Subaru, as part of a long-term cooperation agreement. The two companies had already been collaborating since the 1970s to develop cars and engines.

In 2008, Toyota increased its stake in FHI to 16.5%, becoming the largest shareholder. This move was part of Toyota’s plan to increase its global reach and improve its technology. However, Toyota’s investment in FHI did not mean that it had taken over Subaru.

Toyota-Subaru Partnership

In 2011, Toyota and Subaru formed a partnership to develop the Toyota 86 and the Subaru BRZ sports cars. The collaboration aimed to create affordable, fun-to-drive sports cars with great handling and styling.

The partnership was successful, and the Toyota 86 and Subaru BRZ have both been well-received by critics and car enthusiasts. They share a common chassis and powertrain but have slightly different styling, tuning, and features.

Ownership and Control

Despite owning a significant stake in FHI, Toyota does not control Subaru directly. Subaru is still an independent brand with its own management team and board of directors.

Subaru retains its unique corporate culture and brand identity, which have helped it become a popular choice among car buyers who value safety, reliability, and performance. While Toyota may have some influence on Subaru’s business decisions, Subaru remains a distinct and competitive brand in the automotive industry.

In conclusion, Toyota owns a significant share in FHI, the parent company of Subaru, and the two brands have a strong partnership that has led to the creation of successful sports cars. However, Subaru is still an independent brand with its own identity and management team, and Toyota does not exercise direct control over the company.

Does Toyota Own Subaru?

Toyota Motor Corporation currently holds a 16.83% stake in Subaru Corporation as of 2021. However, Toyota does not own Subaru outright, and both companies remain separate entities with their own management and operations.

Benefits of the Toyota-Subaru Partnership

Innovative Design and Technology

The partnership between Toyota and Subaru has been a fruitful collaboration for the automotive industry, resulting in innovative designs and technology. The companies’ shared expertise has led to the development of cars such as the Toyota 86 and Subaru BRZ, which combine the sportiness of Subaru vehicles with Toyota’s high-tech features.

The Toyota 86, for example, incorporates a horizontally opposed, Boxer engine developed by Subaru which provides a low center of gravity and improved handling. The car also features Toyota’s cutting-edge technology such as the Toyota Safety Sense system and keyless entry. With this collaboration, both companies were able to leverage their strengths to develop a car that appealed to a diverse range of consumers.

Cost-Savings and Efficiency

One of the primary benefits of the Toyota-Subaru partnership is the cost savings and increased efficiency that comes with shared development costs. The automotive industry is highly competitive, with companies constantly seeking ways to reduce costs while maintaining high levels of quality and safety.

By pooling their resources, Toyota and Subaru are able to share the financial burden of developing new vehicles. This means that both companies can bring new models to market at a lower cost than would otherwise be possible, while still incorporating the latest advancements in design, features, and safety technology.

Brand Synergy

Another key benefit of the Toyota-Subaru partnership is the brand synergy that comes from shared successes. With the release of the Toyota 86 and Subaru BRZ, both companies gained significant exposure across different markets.

The Toyota 86, for instance, has been a huge success in North America as well as other regions, thanks in part to its sporty profile and Toyota’s high-quality manufacturing. The Subaru BRZ, on the other hand, has been a hit in Japan and certain European markets, showcasing Subaru’s signature engineering prowess and durability.

By collaborating and sharing their expertise, both Toyota and Subaru have been able to learn from one another and strengthen their respective brands. They have also been able to reach new audiences and leverage their combined strengths to meet the demands of today’s automotive market.


So, in response to the question of whether Toyota owns Subaru, the answer is no. However, the strategic partnership between the two companies has resulted in innovative designs and technology, cost-savings, and solidified brand synergy.

Each company has been able to combine their strengths to develop cars that are both stylish and efficient while competing effectively in the global automotive market. With this powerful collaboration continuing, we can expect to see further innovative developments from Toyota and Subaru in the years to come.

Do Toyota Own Subaru? Exploring the Toyota-Subaru Partnership

At first glance, it may seem like Toyota owns Subaru. The two Japanese automotive companies have been in a partnership for over a decade, and Toyota has a significant stake in Subaru’s parent company, Fuji Heavy Industries. However, the relationship between Toyota and Subaru is more nuanced than a simple ownership structure, and the two companies have been working together to create innovative vehicles that appeal to a wide range of customers. In this article, we will take a closer look at the Toyota-Subaru partnership, including its history, current state, and future plans.

A Brief History of the Toyota-Subaru Partnership

The Toyota-Subaru partnership began in 2005, when the two companies announced a collaboration on a new sports car platform. The result was the Toyota 86 and Subaru BRZ, two sports cars that share many components but have unique styling and driving dynamics. The success of the Toyota 86 and Subaru BRZ paved the way for further collaboration between the two companies, and they remain popular vehicles today.

The Current State of the Toyota-Subaru Partnership

As of 2021, Toyota and Subaru continue to collaborate on sports cars, with plans to release updated versions of the Toyota 86 and Subaru BRZ in the near future. However, the partnership has expanded beyond sports cars and into other areas of vehicle development. Here are three key aspects of the current Toyota-Subaru partnership:

Joint Development of Electric and Autonomous Vehicles

Toyota and Subaru have announced plans to collaborate on the development of electric and autonomous vehicles. This partnership will enable both companies to share resources and expertise in the rapidly evolving areas of electric and self-driving technology. By working together, Toyota and Subaru can create innovative vehicles that meet the needs of modern drivers, while also reducing costs and increasing efficiency.

Expansion of Product Line

The Toyota-Subaru partnership is expected to expand beyond sports cars to include other models in the future. Toyota and Subaru have hinted at the possibility of developing a hybrid SUV and other vehicles that could appeal to a wider audience. This expansion of the partnership would allow both companies to reach new customers and compete in new segments of the automotive market.

Continuing Mutual Benefits

Toyota and Subaru are likely to continue their partnership in the coming years, as both companies stand to benefit from the collaboration. By working together, they can combine their strengths to create vehicles that are innovative, cost-effective, and appealing to customers around the world. Additionally, the partnership allows both companies to share the risks and costs of vehicle development, reducing the financial burden on each individual company.

The Future of the Toyota-Subaru Partnership

The Toyota-Subaru partnership has a bright future, with plans for continued collaboration on sports cars, electric and autonomous vehicles, and other models. Here are some potential developments to look out for:

Expansion into New Markets

The Toyota-Subaru partnership may expand beyond the traditional automotive market into new areas, such as mobility services and transportation solutions. With the rise of ride-sharing and other transportation trends, Toyota and Subaru could work together to create new business models that take advantage of these market shifts.

Joint Research and Development

In addition to joint vehicle development, Toyota and Subaru could collaborate on research and development projects related to automotive technology. By sharing expertise and resources, both companies could accelerate the pace of innovation and create new breakthroughs in areas such as fuel cells, advanced materials, and more.

Further Investment in Subaru

While Toyota does not technically own Subaru, it does hold a significant stake in Subaru’s parent company, which grants it certain voting rights and other privileges. In the future, Toyota may decide to increase its investment in Subaru, potentially leading to even closer collaboration between the two companies.

In conclusion, while Toyota does not technically own Subaru, the two companies have a strong partnership that has resulted in successful sports cars and continued collaboration on new vehicle development. With plans to expand into electric and autonomous vehicles, as well as other markets and areas of research, the Toyota-Subaru partnership is poised to continue flourishing in the years to come.

Wrapping Up: Thanks for Reading!

We hope that this article has been enlightening for you and has helped clear up any confusion regarding the ownership of Toyota and Subaru. While Toyota does have a significant stake in Subaru, the two companies are still separate entities. It’s fascinating to learn about the connections and relationships between different car manufacturers and how they work to bring us the cars we love.

Thank you for taking the time to read this article and learn more about the automotive industry! We’ll be sure to bring you more exciting and informative articles in the future, so be sure to check back in with us. If you have any further questions or comments, please feel free to reach out and let us know. Have a great day and safe travels on the road!


1. Is Subaru owned by Toyota?

No, Subaru is not owned by Toyota, but Toyota does have a significant stake in the company.

2. What percentage of Subaru does Toyota own?

Toyota currently owns about 20% of Subaru’s shares.

3. When did Toyota acquire shares in Subaru?

Toyota first acquired shares in Subaru’s parent company, Fuji Heavy Industries, in 2005.

4. What are the benefits of Toyota’s stake in Subaru?

Toyota’s investment in Subaru has allowed for increased collaboration and sharing of technology and resources between the two companies.

5. Will Toyota and Subaru merge into one company?

There are currently no plans for Toyota and Subaru to merge into one company.

6. Is Subaru a Japanese company?

Yes, Subaru is a Japanese car company.

7. What other car companies does Toyota own?

Toyota owns several other car companies, including Lexus, Daihatsu, and Hino Motors.

8. What types of cars does Subaru produce?

Subaru is known for producing all-wheel drive cars, including the Outback, Forester, and Impreza.

9. What is Toyota’s most popular car?

Toyota’s most popular car is the Toyota Corolla.

10. Is Toyota the largest car manufacturer in the world?

No, currently Volkswagen is the largest car manufacturer in the world. However, Toyota is consistently one of the top manufacturers in terms of global sales.